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Hi Gary,

As a marketer one of the most common distinctions that we talk about is B2B versus B2C.
However, I would say it's one of the most confusing definitions we have created. Forget B2B and B2C. Today we are all in the business of P2P, it's all people to people.

Every business is made of real people with real emotions. People with hopes, fears and dreams at personal a level first. Nobody is just defined by the title on their business card.
If we create a real human connection first, the rest would be easy. Our marketing should be designed around humanity first.
Would love to hear your thoughts.
  Christmas Gifts Ideals  
Looking for the perfect Christmas gift?
Here are some ideas!
To assist you and your marketing team over the busy Christmas period, we have put together a selection of Christmas gifts around specific price points.

Just click on the tiles below to view the PDFs. 


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Sculpture by the Sea
Sculpture by the Sea, Annual Bondi Exhibition, returns to the Bondi Beach to Tamarama Beach coastal walk. See the spectacular Bondi to Tamarama coastal walk transformed into a 2km long temporary sculpture park featuring over 100 sculptures by artists from Australia and across the world.

One of the world's largest free to the public events.
When: 20 October - 6 November 2016
Where: Bondi to Tamarama coastal walk, Sydney, Australia

If you're free this FridayOctober 21st and you'd like to join me for the walk, let's meet at 2pm outside Icebergs.  |
Level 8, 99 Elizabeth Street Sydney NSW 2000  |  Phone: 1300 467 376

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